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Just Push Go

Just Push Go

Introducing Just Push Go, a set of interactive roadmaps to help you plan, deliver and execute a marketing campaign including Webcasts, Internet marketing, e-mail and seminars. For your ease of use, we have designed the tactics to be grouped together to create a multi touch or stand alone marketing campaign. You’ll also find progression tactics and links to supporting resources.

What’s the difference from other go-to-market programs?

With Just Push Go, everything is packaged for you. It provides decision-based step-by-step guidance that takes you directly to key content and tools. Through a series of questions - and your answers - Just Push Go leads you to the essential marketing elements to deliver a marketing campaign.

Get ready to make the most of your co-marketing funds. Just Push Go.

Benefits
  • Accelerates campaign planning and execution with materials and best practices presented as you need them.
  • Improves access to IBM resources when you need them.
  • Guides you through the opportunity cycle beginning with planning and extending to the Software Value Incentive program.

Marketing tactics
Rational AppScan
Entitled or password-protected content Webcast (.pdf, 977KB)
Entitled or password-protected content Internet marketing (592KB)
Entitled or password-protected content E-mail (555KB)

Rational AppScan/Rational Quality Manager
Entitled or password-protected content Webcast (.pdf, 624KB)

Rational Focal Point
Entitled or password-protected content Internet marketing (.pdf, 1.1MB)

Rational Host Application Transformation Services (HATS)
Entitled or password-protected content Webcast (.pdf, 480KB)

Rational Quality Manager
Entitled or password-protected content Webcast (.pdf, 678KB)
Entitled or password-protected content Internet marketing (.pdf, 678KB)
Entitled or password-protected content E-mail (.pdf, 668KB)

Rational RDi SOA & Web 2.0
Entitled or password-protected content Webcast (616KB)

Rational Requirements Definition and Management
Entitled or password-protected content Internet marketing (.pdf, 1.1MB)
Entitled or password-protected content E-mail (.pdf, 986KB)

Rational Rhapsody
Entitled or password-protected content Internet marketing (.pdf, 1.1MB)

Rational System Architect
Entitled or password-protected content Internet marketing (.pdf, 1.1MB)

Rational Team Concert/Jazz
Entitled or password-protected content Internet marketing (594KB)
Entitled or password-protected content E-mail (677KB)

Rational Team Concert/Microsoft
Entitled or password-protected content Internet marketing (594KB)
Entitled or password-protected content E-mail (689KB)

 
Rational Business Partner Knowledge Center Rational Business Partner Knowledge Center