Voice of the Business Partner is your window into what other Business
Partners are saying, commenting on, and asking for. It is an opportunity
to share your thoughts and see how IBM may be able to help by providing
direction and access to tools and content to help you grow your business.
You provided us with your thoughts and ideas, and we heard what you had
to say. Now it’s our turn to help you. Below are the key areas you’ve voiced interest in, along with tools and
resources IBM can offer to help you succeed:
Exchanging mutually beneficial ideas
Want to influence future discussions? Start new topics?
Have a client but need some assistance? Have an idea for IBM? IBM Business
Partners can share their thoughts, questions, concerns and see those of
other Business Partners in the new PartnerWorld
Communities. These forums, exclusive for PartnerWorld members, provide
insights in to the collective voice of the Business Partner community.
Expanding Marketing Capabilities
Many Business Partners are looking to find new ways to grow their business
through traditional and non-traditional marketing efforts. Whether it
is through emails, events or social media, IBM has resources and tools
available to help drive interest and business growth.
Get started:
Value
Net Connections is an end-to-end approach to help you connect
with other IBM Business Partners to grow your business — from assisting
in the selection of the right Business Partners and helping with the
development of the right solutions, to providing the program support
that drives go-to-market activities.
Campaign Designer makes it easy and affordable for Business Partners to
plan customized demand generation campaigns. Check out our newly upgraded
site that makes it even easier to create impactful marketing materials.
Web content syndication allows you to augment your Web site with IBM product information and marketing assets directly from ibm.com.
Search engine optimization may enhance the marketing effectiveness of your Web site to drive increased traffic and capture leads.
For virtual events IBM provides turnkey conferencing services, including registration, live IBM moderator, and use of LotusLive Meetings offering for up to 499 participants. For live event support, leverage the Client Events Package.
To share your opinion on marketing tactics – what’s working, what isn’t, and how IBM can help, join our marketing forum. - (PartnerWorld members only)
Navigating the current economic slowdown
The current economic climate has had an impact on every business.
But even with the slowing economy, there are real opportunities for Business
Partners to sell products, services and solutions to help their clients
succeed.
There are several ways in which IBM can help
provide Business Partners with the right insights and offers to find these
opportunities.
IBM provides Business Partners with a number of resources
to help navigate current economic conditions. Inside the Midmarket: a 2009 Perspective and the related assessment tools can help you capitalize on the changing marketplace.
IBM listened to more than 2,500 CIOs worldwide, including 158 CIOs
from midsize firms. Our Midmarket CIO Study shows the many ways in which the demands on CIOs are
changing, and in reaction how today's CIOs are redefining their role.
Keep coming back to Voice of the Business Partner! When it comes to social
networking around IBM and the Midmarket, Voice of the Business Partner
will become an invaluable resource for navigating and leveraging the social
Web. We want our Business Partners to be there first!
